Design Nibs
The pieces of paper, the websites, social media graphics, and other digital communications with which you identify yourself to your clients outlast the duration of any meeting. They are responsible for establishing and maintaining your credibility, for communicating the value of what you do, and for separating you from the predictable.
A palette of colors create a mood. A typographic voice furthers a tone. A logo captures an essence of a service or benefit or company spirit. A set of stylistic treatments support the feel. The relentless application of graphic components create unity, consistency, cohesiveness, credibility. The addition of humor creates distinction, and therefore identity.